Do you think the solution is vintage?
Do you think the solution is vintage?
Companies are increasingly asked to take a position on the issue of environmental sustainability.
We want to make some reflections on a topic, continuously present on social media and is now in fashion.
We wanted to reflect on vintage or second hand.
This phenomenon that so fascinates social media and more or less known influencers if it is really so sustainable?
Markets, interinante fairs and apps pop up all the time, and are praised by the press or by influencers as the solution to reduce the impact of pollution and to reduce waste, but is it really so?
Let’s face it right away…. In our opinion NO, or at least not at current volumes.
Let’s see why.
We started based on the three fundamental commandments of ethical fashion that everyone declaims:
-1 buy what is strictly necessary
-2 wear it as much as possible
-3 keep it carefully and repair it
These should be the cardinal rules for every conscious consumer, becouse if we had this approach to the world of fashion or shopping in general, waste would decrease and the environment would benefit enormously.
Let’s try to analyze them:
-1 buy what is strictly necessary, buy carefully only products that you really need and that can last over time.
-2 wear it as much as possible, make the right investment, choose that garment or accessory you like, that you feel you can wear several times, which is in accordance with your personal style and your daily life ..
-3 keep it with care and repair it becouse clothes, footwear do not end their cycle in case of minor damage, whether it is a worn sole, a ruined shoulder strap or a stain of color on the clothes.
Of course these rules also perfectly adapt to the purchase of used dress …. But not to the sale !!
Vintage products are sold by someone, if you sell a it means that you are not wearing it as much as possible.
But you’re not even repairing it, if a product has really been consciously chosen, we need to take care of it from start to finish.
When selling it’s just another way to continue to increase the fashion machine. If you sell someone buys again and so this vicious circle continues to turn.
Vintage or used has always been and always (we hope) will be there but not at these levels and volumes, not so much advertised and rendered as the salvation of any problem.
And now we have to talk about us? …
We do not believe these volumes are sustainable and therefore our policy is completely different.
Our production is made to order, we have nothing ready, it is processed the moment an order arrives.
Our products are made with local raw materials, of which we are sure of their quality and that they can last over time.
Once worn for continuous use, we offer our customers the repair service of our products, you would never throw away a shirt because it has lost a button, right?
The same goes for sandals if the heel is damaged why not change it and keep using it?
You can find out more here https://www.mariodoni.it/en/works/
Fortunately, leather never goes out of fashion, but the important thing about our products is that once they are finished they are yours, they are made for you, there is the name of the recipient from the beginning of construction to when it is packaged, and above all it reflects the personalization requests of its owner, its own style.
We believe that these three initial rules are not only aimed at the customer public but also at large manufacturing companies.
When we started our production, we didn’t do it with the idea of producing as an assembly line, but with the idea of creating accessories that were the means to show themselves, to affirm their style, the symbols of a more sustainable fashion. and aware.
Do you still think vintage is a sustainable choice ?!
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